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Despite the rise of sophisticated notes like leather, sage, geranium and white tea in our ambient aromas, the gourmands reign supreme. Make no mistake, vanilla is here to stay! Home scent developers are expanding the dessert palate with fruit salad, marshmallow, crème brulée and butter cream. I was all nose, er, ears, as Karen Young from The Young Group shared her outlook on the smell of my house, and yours, at Fragrance Business 2008, an industry conference held last month.
How did Karen know I'm not spending as much time cleaning as I used to? She was ready with solutions. There are some home scenting jobs too tough for even the butteriest, creamiest vanilla. Bring the outside in to cover the smell of pets and children. That’s what purchasers of candles, diffusers and plug-ins are doing these days. Greener, less floral scents, clean and ozone notes fill the air. And for that touch of "haute candle-ture," expect new combinations of sweet and sour, fruits harvested from remote global locations, spice, wood and wine.
These days, grown women gleefully adorn themselves with eau de cotton candy. Perhaps this does not conform to your standards for olfactory refinement. Still, there's that urge to pig out without gaining weight. Fear not, Sephora can outfit you with dozens of vanilla variations in a choic of eau de toilette, bath gel or lotion. Decisions, decisions. Do you want your vanilla with a side of mocha, apricot, coconut or grapefruit? My theory on our love affair with vanilla: and the other yummy smells: Name one friend or relative who was ever mugged in a dark alley by a chocolate chip cookie.
