The Future of Home Scent – Dieters Beware

Despite the rise of sophisticated notes like leather, sage, geranium and white tea in our ambient aromas, the gourmands reign supreme. Make no mistake, vanilla is here to stay! Home scent developers are expanding the dessert palate with fruit salad, marshmallow, crème brulée and butter cream. I was all nose, er, ears, as Karen Young from The Young Group shared her outlook on the smell of my house, and yours, at Fragrance Business 2008, an industry conference held last month.


How did Karen know I'm not spending as much time cleaning as I used to? She was ready with solutions. There are some home scenting jobs too tough for even the butteriest, creamiest vanilla. Bring the outside in to cover the smell of pets and children. That’s what purchasers of candles, diffusers and plug-ins are doing these days. Greener, less floral scents, clean and ozone notes fill the air. And for that touch of "haute candle-ture," expect new combinations of sweet and sour, fruits harvested from remote global locations, spice, wood and wine.