Home scenting goes upscale as your new taper exudes tobacco, fig or green bamboo.
We are ever-more-hip to the great mood a good smell can launch and home scenters now deal routinely with our mental health.
Rick Ruffalo, CEO and the marketing face of Yankee Candle, explained the new possibilities to a group of fragrance experts in September, 2008. Fragrance is used to enhance and remember events, to create environments and moods. Florals and musks for romance, vanilla and spice as invitations home, ozone and pine to relax, licorice and cinnamon to promote alertness and lavender for sweet dreams. Yankee Candle has innovated with No-Smella, the new anti-citronella that expels mosquitoes but refrains from competition with the scent of your favorite hot dog, hamburger and sausage. Highbrow stuff.
Last November, I had occasion to watch gifted scent critic Luca Turin's face as he smelled a votive of Yankee's Macintosh for the first time. "A date with Macintosh" was in order, he allowed.
Yankee Candle’s flagship store in South Deerfield, Massachusetts, affectionately dubbed The Scenter of the Universe, is a Disneyworld of home decorating products and scent experiences. This winter, you can buy candles in a room where it snows every four minutes.
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