Oh, you want to know the notes? In her address to Fragrance Business, 2008, Sue Phillips, President of Scenterprises, Ltd. reported that hotels, casinos and retailers are using these notes and blends to delight their patrons and brand the experience: linden, green tea, geranium and cedar, ginger and white tea, bergamot and jasmine, lavender and sage, and hyacinth.
Sue suggests that businesses consider building materials, archictecture, colors and geography when considering a scent theme. Most importantly, she adds, the target customer mood must drive fragrance development.
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Hi Laura, thank you for posting your comments about my Scent-Branding presentation on your blog. As sales decline in so many businesses, I believe it is important to continue to try and delight the consumer by giving them a pleasurable shopping or vacation experience. One way to do this is to provide lovely, pleasant-smelling scented environments which the consumers can exjoy - whether it be hotels, retail stores, or even public spaces. Scent-branding a property is also an excellent way to imprint the image and experience in the consumer's memory - therefore making it likely that he or she will return. Many properties are using Scenting as a marketing tool to generate awareness and brand their property.
ReplyDeleteI would be happy to share this with your readers! Best, Sue